There are many benefits that come with being an exhibitor at a tradeshow or trade event. Probably one of the biggest is being able to meet both current and potential customers face-to-face - networking. It can be quite expensive, so you want to get the greatest value for the time and money that you put into it. A large contributor of success is the booth display. Does it clearly portray who your company is and what you do? Do the design elements draw a crowd? This is where trade event signage comes into play.

Trade event signage is extremely important, as the signage is what people see first. Signage and your booth design play a key role in enticing people to come over to your booth and learn about the products or services that you are offering. If your signage and booth design are not eye-catching and unique, they can decrease the attention your booth gets. Here are a few artwork-related tips to keep in mind when designing signage for your upcoming trade events or trade shows.

1. Think About Your Entire Booth Design

One of the most common mistakes that people make when designing trade event signage is not considering their entire booth design. They simply think about the sign and design artwork for the sign. However, the sign should fit in cohesively with the rest of your design. Think about where the signage will be placed and how it will look when placed in that spot in your booth. Use graphics that stand out, yet also fit in with the overall look of your booth, so your signage looks like it fits in with the rest of your booth design and was not just a last-minute banner or sign that was thrown together.

2. Consider the Text and Readability

Having images on your trade show banners and signage is important. But, before you can even start to focus on the images you select, you first need to think about the text on your signage. An image tells one part of the story, but the words provide the key information people need. The 3 most important points to communicate include who you are, what you do, and why you do it. You can have amazing images, but if no one can read the text on your signs that describe your company, the images cannot tell a complete story, and your signage may fall flat. Use fonts that are easy to read and use colors for words that can be seen clearly across the room.

3. Make Sure the Images You Select Can Be Enlarged

As you look to select images, graphics, or designs to add to your trade event signage, you should always consider how the image will look when it is enlarged or blown up. If you are working with a designer, they can help you determine if an image will look wonky or distorted if it is blown up. You are paying a lot for signage for your event, so you want to ensure it looks clean, professional, and crisp. Selecting images that become distorted when they are enlarged looks unprofessional and can negatively impact the appeal of your signage.

4. Ensure It Is Clear What Your Art or Images Say

As you select images for your trade event signage, take the time to ask a few people who know little about your business what the art or images you are selecting represent to them. You may select images or art that speak to you, or that you feel represent your company's core values. However, you know your business inside and out. People at a tradeshow may not be familiar with your business, and if your artwork is generic or abstract, it may not tell the story you think it does.

5. Limit the Number of Images Used

The final tip that you need to keep in mind as you are selecting art for signage for a tradeshow is to limit the number of images used. If you use too many images, your signage may look cluttered or people may not know what to look at or focus on. Less is more when it comes to your signage for trade events.

Creating and designing the signage that you want for a trade show or trade event is only the first step in the trade event signage process. Once the design for your sign(s) has been created, it needs to be printed. According to IBISWorld, there are just over 9,500 digital printing businesses in the United States, and you have to select one of them to print your banners or signage. The Supreme Color Graphics team is a trade-only digital printer and offers high-quality printing solutions and fast turnaround times. Reach out to us and let us make your trade event banner and sign designs come to life.